Sam Abraham

Sam Abraham

B2B content marketing leader and business journalist with 17 years of work experience in global B2B marketing and media production. Expert in managing content strategy and developing impactful marketing content for global B2B audiences

☞ An award-winning in-house brand storyteller with global IT major IBM for close to 4 years. Globally bench marked English language writing and editing skills

☞ Enjoys the challenge of developing, refining, calibrating, and disseminating marketing messages to generate demand, build brand awareness, and to develop mutually beneficial communities around brands

☞ A very effective mentor and efficient editorial team manager. Good at building, scaling, and managing global B2B content marketing strategies as well as distributed content and design teams

☞ Conceptualized and built new products and developed new revenue sources at previous organizations. Also transformed editorial and messaging quality by leaps and bounds through mentoring. Successfully increased readership as well as social media followers and engagement at past organizations

☞ Hands-on social media marketing skills

➧ Certifications: (𝐟) Facebook Blueprint - Facebook for Growing Business - November 2020

☞ Systems and processes-driven approach to content marketing while constantly improving production and marketing processes and content marketing governance

☞ Ego-free and collaborative work ethic with a results driven approach

Keen interest in digital innovation, technology startups, and entrepreneurship. Civilizational history maven

Expertise If your brand has a story worth telling, I can help you make it unique and authentic. The customer is the always the hero of your brand story!

Skills ★ B2B content strategy ★ Brand storytelling ★ Content marketing ★ B2B marketing content development ★ B2B marketing and sales content writing and editing ★ Marketing messaging ★ Value proposition development ★ Facebook Ads ★ Google Ads ★ Business and technology features writing

Location Bangalore, India



Phone +91-9986444335